Crafty & Connected

Final Q&A – open for a week

Jess — Thu, 08 Mar 2012 00:00:00 +0000

Hello all! Congats on finishing the course!

I hope you found it game-changing for the way you market your biz.

Please leave any last questions in the comments below. I’ll be leaving this open for a week from today, to give those of you who are a little behind time to catch up.

All [...]

Finding The Balance Going Forward – A Review

Jess — Wed, 07 Mar 2012 00:00:00 +0000

Welcome to the last lesson of the course!

Remember back in the first week I gave you a list of questions to keep in your head throughout the course? Well, now is the time to go through them again, and write answers.

After trying all the different social media…

Where do you have the [...]

Building Buzz – using social media to launch a product.

Jess — Tue, 06 Mar 2012 00:00:00 +0000

So – we’ve learnt about all these different social media, and you’re getting a feel for how they work.

Today, I want to give you a bit of a meta-view on how they can all work together for a purpose – to build buzz around a product launch.

Many of us who are crafty [...]

My secret traffic weapons

Jess — Mon, 05 Mar 2012 00:00:20 +0000

Today, I wanted to share with you my two ‘secret traffic weapons’. Normally I scoff when someone uses the term ‘secret weapon’ – it does sound a little melodramatic, no? Basically, these are the two places/sites that consistently send oodles of traffic to my blog – and therefore, my shops – and I pretty [...]

Teams and Forums

Jess — Thu, 01 Mar 2012 00:00:00 +0000

Twitter, Facebook – even blogging – are a way to expand your network to include a large number of people.

We’ve just dipped our toes in blogging water – today I wanted to discuss another great way to leverage the online world to support you and grow your businesses.

Teams and forums are generally [...]

Blogging: Other People’s Blogs

Jess — Wed, 29 Feb 2012 00:00:00 +0000

Your own blog is not the only blogging tool in your belt – working with other bloggers can be an absolutely brilliant way to spread the word about your business.

After all, no matter how hard you work to build your own blog, whenever you appear on someone else’s blog, you reach a whole [...]

Blogging: Venue Choices – Tumblr, Blogger, and more…

Jess — Tue, 28 Feb 2012 00:00:00 +0000

Today’s a quick lesson on blog platforms for those of you who haven’t yet got a blog set up, or are thinking of changing.

If you haven’t already got a blog – or you’re thinking about swapping, I just wanted to tell you about some alternatives to Blogger – which is the most commonly [...]

Blogging: Let’s Get Started

Jess — Mon, 27 Feb 2012 00:00:00 +0000

First, to get the heavy stuff out of the way…

To make a blog worthwhile, this is probably the biggest time-investment you’ll make out of all the social media discussed in this course. Think seriously about whether you have the drive and commitment to it before you begin.

In order to build a following, [...]

Q & A Number 2

Jess — Sat, 25 Feb 2012 09:05:13 +0000

Hi all – welcome to our second Q&A session.

I’m here from 7-8 tonight, but I’ll be popping in throughout the week to answer any questions you have, so just leave them below in the comments!

The Importance of Correct Image Attribution

Jess — Fri, 24 Feb 2012 00:00:00 +0000

The internet is rife with images that seem to have no owner.

It’s not something people generally think about – we just take it for granted that if they’re there, they’re there to be shared.

I’d encourage you to pause and think about this issue – especially as a part of the handmade/creative community. [...]