Okay, so this week is ALL about images!
As someone with an online business, images are KEY. When we’re talking about social media – people will share images they love.
You want to make images they will love to share!
The first thing I’m going to do is refer you to the photography section of Etsy Success Stories. If you haven’t already read that, go and read it now (page 5)!
The more amazing your photos are, the more likely you are to:
- get more sales
- get more people blogging about you
- have your images shared on places like Pinterest, where ALL the groovy kids (a.k.a. design bloggers in this case) hang out
- get found on flickr
- get chosen by magazines and the like for features
So, to cut a long story short, you MUST have amazing photos of your work, full stop. The standard of images is just getting better and better – so make sure that you invest the time to take great photos, and edit them, too.
Don’t be afraid to edit your photos – in fact, I would say it’s manditory! I’m not talking about making things look different to how they really do, but simply enhancing things like the brightness and contrast in your images.
Here’s a quick little screencast showing you how I use Picassa to quickly edit my product photos (as always, the password is shescrafty):
Now, for some inspirational examples!
Examples: Etsy Shops
- Rose & Anchor – a great example of a shop that sells a number of different things – which is often a recipe for disaster – but which works because of the coherent photography style.
- Dear Golden Vintage – a very clean, neutral look that lets the objects stan out.
- Love, Maude – gorgeous, warm backdrops that complement her products!
- Slippin’ Southern – fun, bright photos showing the signs in context.
- Woodland Belle – dreamy, natural backgrounds that enhance the theme of the jewellery.
- For Strange Women – all the photos have different backgrounds, but they all work to create a seamless ‘feel’
- Decor8 - no surprise here – always gorgeous images.
- My Girl Thursday – my friend Chantilly has a lovely photography style, and it’s only getting better and better!
- A Beautiful Mess – truly wonderful imagery!
- Paperfashion - love! A great example of art/drawing imagery.
- t does wool – truly beautiful photos.
Tomorrow, we’re going to talk all about Pinterest… which I know many of you have been looking forward to!